Information Management Institute
Developing More Winning New Products Faster!™

September 7, 2012

Hyatt Rosemont
Rosemont (Chicago), Illinois

sponsored by

Information Management Institute, Inc.

Course Focus

IMI's Developing More Winning New Products Faster!™ course is one of IMI's Ink Jet Technology Integration Short Courses being held in conjunction with IMI's Ink Jet Technology Showcase 2012.

Successful innovation drives superior business results. That said, a small fraction of the projects that companies invest in ever turn into successful projects. Many studies have shown that just "throwing money" at the problem doesn't make the results better! Senior executives increasingly ask is, "Am I getting a big enough bang for the bucks I spend in new product development?" Our job, as new product development managers is to increase the pace of high impact innovation while simultaneously being superior stewards of our firms' precious new product development investments. What is required is a smart, disciplined approach to innovation. In the "new normal" of new product development there is no place for poorly focused, poorly performing investment whether they're in new product development or in anywhere else. This course presents a methodology that can help you dramatically improve your results.

Chicago, IL Schedule

Course Leader

Special Notice



Program Brochure

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The unique course, Developing More Winning New Products Faster!™ is an integrated system of lecture and case based teamwork that will help you learn how to choose a better mix of new product development projects to maximize their chance of success and to maximize their value. This course is designed primarily for research and product development professionals who are trying to increase the value that their firms derive from new product development efforts. You will learn an integrated approach to product development that focuses the entire process around three fundamental questions:

  • How will you identify and create customer value?
  • How will you deliver that value to those customers?
  • How will you extract some of that value for your firm?

    The course will be divided into two sessions. In the morning we will focus on the fundamental framework and tools that you need to master to dramatically improve your new product success. In the afternoon we will consolidate your learning by working through a Harvard Business School case.

    The course develops your fundamental skills for the entire chain of steps required for successful innovation. This full process focus will improve your ability to identify new product or service opportunities that will have the largest payoffs for your organization.

    Helping to make the lessons most relevant to the challenges you face day to day, the course integrates the lecture with a participative teamwork based on a new product development simulation centered on the new product development challenges faced by a fictitious company in our industry. This case based learning method deepens your understanding of the techniques by providing an opportunity to use the techniques right away. Consolidating your learning in this manner also improves your ability to quickly begin applying the lessons when you return to your organization.

  • Developing More Winning New Products Faster! ™
    September 7, 2012
    Hyatt Rosemont
    Rosemont (Chicago), Illinois

      Friday, September 7, 2012

      8:30 a.m.Course Registration

      9:00 a.m. Session 1

    Course Leader
    George A. Gibson, Program Manager, Novel Ink Jet Platforms, Xerox Innovation Group, Xerox Research Center, Webster, New York
    George A. Gibson, Program Manager, Xerox Research Center

      Introduction: Introduction to each other, statement of goals & expectations and course overview

      Introduction to the Framework: Learn the stages of the valuation driven framework and become familiar with the tools that can help you make smart choices about how you spend your precious new product and service investment dollars.

      Market Sizing & Segmentation
      Optimizing the Offering
      Customer Value Modeling
      Market Penetration
      Costs & Risks
      Economic Returns

      12:00 NoonLunch

      1:00 p.m. Case Study Exercise

    Case Study: We will use the times tested case study technique, using a Harvard Business School case, to study how the framework and tools can be used to solve a real business problem.

    Action Plan Development: Develop a plan to begin using what you have learned when you go home

      4:00 p.m.Course Adjournment

    George A. Gibson, Program Manager, Novel Ink Jet Platforms, Xerox Innovation Group, Xerox Research Center, Webster, New York

    George A. Gibson is the Program Manager for Novel Ink Jet Platforms in the Xerox Research Center Webster of the Xerox Innovation Group. He has led research, development and manufacturing organizations involved in non-impact printing for over 20 years. Originally trained as a chemist, he did his undergraduate and graduate work at Binghamton University. He also holds an MBA from the University of Rochester's Simon Graduate School of Business. He holds 52 U.S. patents and has written more than 20 published papers in imaging and colloid science and the management of research and development. George is a frequent lecturer in imaging technology, R&D productivity, portfolio management and technology valuation. He is a member of the Board of Trustees of the Rochester Museum and Science Center, the Northeast Regional Director of the Product Development and Management Association and a member of the Board of Directors of Aquavation, a marketing focused company serving the not-for-profit sector.

    George A. Gibson, Program Manager, Xerox Research Center
    Over the past year he has presented a series of lectures on product development related topics including:

  • "Dreaming With Your Customers: Link Product& Service Development & Your Customers" presented at the PDMA/IIR Linkages Conference
  • "Creative Destruction: Portfolio Renewal Rate and Returns Optimization" presented at PDMA/IIR Portfolio Management for Products and Services conference
  • "Good/Fast/Cheap in New Product Development Don't Settle for Just Two" presented at The American Society for Quality (ASQ) Reliability Division
  • "Customer Service - Are You Listening Closely Enough?" presented at ITS America's 22nd Annual Meeting

    Mr. Gibson is also the author of a forthcoming book "Finding the Golden Eggs: An R&D Professional's Guide to Managing New Product Development Through Valuation."

  • IMI Programs During September 2012

    Ink Jet Technology Showcase 2012
    September 5-6, 2012, Rosemont (Chicago), Illinois

    Ink Jet Technology Integration Short Courses
    Understanding Piezo Technology
    September 7, 2012, Rosemont (Chicago), Illinois

    Nanotechnology and Opportunities for Digital Printing
    September 7, 2012, Rosemont (Chicago), Illinois

    Designing for Digital: Best Practices for Design & Color Quality
    September 7, 2012, Rosemont (Chicago), Illinois

    Developing More Winning New Products Faster!™
    September 7, 2012, Rosemont (Chicago), Illinois

    IMI Completed Conferences on this Topic

    IMI Europe Ink Jet Technology Showcase 2011
    June 8-9, 2011, Barcelona, Spain

    Ink Jet Technology Showcase 2010
    September 8-9, 2010

    Ink Jet Technology Suppliers Showcase 2008
    April 16-18, 2008

    A Complete Listing of IMI Completed Programs

    Hotel Information
    IMI's Ink Jet Technology Integration Short Courses are being held at the Hyatt Rosemont in Rosemont (Chicago), Illinois. Hotel reservations are the responsibility of each program participant. IMI's room rate is only $139 per night and includes in-room internet service. Early booking is advised as the group rate of $139 for single or double occupancy is guaranteed only until August 30, 2012. Hyatt Rosemont, Chicago


    IMI has chosen Rosemont (Chicago), Illinois for its central location and great travel connections from within the USA and beyond. Served by over 40 domestic and foreign airlines, Chicago's O'Hare International Airport offers competitive fares and convenient flight schedules. The venue is the Hyatt Rosemont located in Rosemont, Illinois - less than 15 minutes from O'Hare International Airport. The Hyatt Rosemont provides complimentary 24 hour per day airport shuttle service every 30 minutes. The Hyatt Rosemont is also conveniently located for those wanting to drive (over 10 million people in Chicago metropolitan area and over 80 million people within a 500 mile radius) and Hyatt Rosemont provides complimentary parking. Chicago is strategically located in close proximity to many major U.S. cities and manufacturing centers with excellent air, train and highway connections.
    Chicago Skyline The boutique-style Hyatt Rosemont offers all you need for a successful stay - beautifully-appointed guestrooms, generous work areas, delicious dining, flexible meeting space and the latest wireless technology. Savor a delicious meal at Networks Restaurant, their newly-renovated restaurant and bar, or order room service and relax in your comfortable hotel suite or guestroom. Conveniently located minutes from O'Hare Airport, this hotel in picturesque Rosemont, Illinois just minutes from downtown Chicago's bustling shopping, nightlife and cultural events. Hyatt Rosemont is located just steps away from Rivers Casino the newest gaming destination in Illinois. Rivers Casino also features multiple food and beverage outlets including Hugo's Frog Bar & Chop House (operated by Gibson's), Flipt Burgers, Mian Asian Cuisine, Canopy Buffet and more!

    The Hyatt Rosemont plus the City of Rosemont the Chicago area and the State of Illinois provide an excellent opportunity to extend your visit into a memorable vacation experience.

    The Hyatt Rosemont address is:

    Hyatt Rosemont
    6350 N. River Road,
    Rosemont, Illinois, 60018 USA
    Phone: +1-847-518-1234
    Fax: +1-847-518-0855
    Web Site:

    The Numbers: Worldwide Printer & Supplies Market Report
    Provided to all Symposium Registrants

    Information Management Institute, Inc. is pleased to announce that it has commissioned I T Strategies of Hanover, Massachusetts to prepare a confidential study report entitled "The Numbers: Worldwide Printer and Supplies Market Report" for distribution to all registrants to IMI's programs.

    This exclusive market report is updated on an ongoing basis and provides a source of market information based on a consistent methodology and reporting structure. The report authors, I T Strategies, generate this report from their worldwide model of the printer industry.

    All registrants to the Ink Jet Technology Integration Short Courses on September 7, 2012 at the Hyatt Rosemont will receive a complimentary copy of the latest edition of the "The Numbers: Worldwide Printer and Supplies Market Report."


    The binder for this completed program is not being sold at this time. If you would like to be contacted when another IMI conference on this topic is announced, please fill out the form below, then select the "Send to IMI…" button.

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